Last week I had an awesome opportunity to visit one of 150 Art of Shaving stores in the U.S. on the Upper West Side of New York. As you walk in you are greeted to the wide array of grooming products on display. From their beautiful handcrafted razors, shaving tools, and beard oils to the full line of skin care products including shampoo, conditioner, and face wash they have everything a guy could need. Head to the back of the store and you’ll find the Barber Spa and be instantly transported to what seems like a forgotten time when artisans ruled the land. The old style barber chairs, tile floor, and wood cabinets are enhanced by the smells of shaving cream and beard oils to create the perfect atmosphere. While in the Barber Spa I got to observe one of the Master Barbers, Jon, practice his craft on one of the customers.
Jon taught me about the Art of Shaving’s 4 Elements of the Perfect Shave. First you have to prepare and soften the beard and protect the skin. Second, lather up your beard with some shaving cream. Third, it’s time to shave! Remember to shave with the grain to avoid razor burn and ingrown hairs. Fourth and most important is to moisturize! Use alcohol-free after shave so you don’t dry out your skin and beard. Of course they have a starter or full size kit to get you on the way to your own perfect shave.
After my tour of the entire store I got to experience my own beard trimming. My favorite part was the lavender infused cold towel they place on your face to soothe the skin. The beard oil they applied was the final ingredient that made my face smell, feel, and look fantastic. If you have access to one to one the Barber Spas then I definitely recommend you treat yo’ self! Whether you’re just looking to pick up a new razor or want to fully stock your bathroom with all the grooming essentials, the Art of Shaving has you covered.
Brought to you by The Art of Shaving
Written and photographed by Nick Pierce