There’s no place like home! So happy to keep these New York posts coming, it’s truly my favorite place ever! As some of you may know, I’ve teamed up with Armani in the past to showcase the renowned Acqua di Giò cologne for men but now there’s another player…’Profumo‘ becomes the newest addition as the “alter-ego” if you will. I took both of these guys to the Brooklyn Bridge for a classic & timeless approach that I think the scent symbolizes so well. From the bridges symmetry, to the Manhattan views and flowing East River, there was inspiration all around for us to capture the product in. 3 keywords came to mind when we were shooting…intensity, uniqueness and spirit. The setting was indeed a New York staple but I didn’t know it would symbolize Acqua di Giò so similarly with its surroundings. No matter where you explore, you should always be suited with a scent. I personally prefer the classic Acqua di Giò for daytime activities and events, and the new fragrance for evening. It has darker tones and notes that’s perfect for a hint of mystery.
PHOTOS: Nick Pierce